New Logo

4:56 PM

We have a new logo for the Ballast Trust which we are starting to use on everything.

It has been designed to be a simpler, cleaner version of the original logo which was put together very quickly when I started in 2009.

The first logo was created using wordle and was intended to get across all the different things that the Ballast Trust does.  However, three years later it seemed very busy and didn't include the tagline that we had started using 'understanding technical archives'.  So we have stripped it back and put together the logo above with a bit more thought, including choosing colours and a font.

The font is called 'British Rail Alphabet' and is based on the Rail Alphabet font developed by Margaret Calvert and Jock Kinneir in the 1960s and adopted by British Rail in 1965 as part of its corporate rebranding. The colours used are Battleship grey, Cunard red and a navy used by Glasgow University.

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